The great adventure has just begun
Even though we now have a long history under our belt, we believe that our secret lies entirely in the enthusiasm with which we approach every challenge, as if it were the first and most important.
Our Group was created in 1974, when Roberto Polito purchased his first establishment in Punta Ala, Tuscany (Hotel Cala del Porto), working with his wife Lise to develop a unique concept of hospitality in terms of life experience: a journey in the Italian style through its culture and various traditions.
With this in mind, we developed a Collection which currently counts 9 exclusive hotels, mainly located in period buildings in the historical centres of Europe’s major cities of art. There are five hotels in Italy, three in France and one in the heart of London, a hotel inaugurated in March 2004, marking a significant turning point in the design concept for our Collection.
Today, our great adventure is beginning afresh courtesy of the family’s younger generation, Luca Magni and Guido Polito, the Group’s CEO, who are guiding the company towards new international projects.
One of the most significant examples of the new management is the idea behind the Baglioni Hotel in London, with its innovative style that has reinvigorated the image of the brand thanks to a close attention to detail, the careful selection of materials, and a constant balance between tradition and modernity, in the search for a less formal and more subtle vision of elegance and hospitality. This new concept of contemporary luxury is aimed at an increasingly demanding public that is attentive to new trends, such as our most exclusive suite – Roman Penthouse – a 590 sqm apartment with the best panoramic view of the Eternal City.
In 2014 we are starting up in the Middle East with the management of an 80-room boutique hotel in Baglioni Marrakech, a resort designed in collaboration with prestigious international brands, with a spa and a selection of plots of land for private homes.
But our expansion plans do not stop there. Indeed, our projects include the opening of new hotels in Italy, New York and the Middle East.