Even though we now have a long history under our belt, we believe that our secret lies entirely in the enthusiasm with which we approach every challenge, as if it were the first and most important.
Our Group was created in 1974, when Roberto Polito built his first establishment in Punta Ala, Tuscany (Hotel Cala del Porto), working with his wife Lisa to develop a unique concept of hospitality in terms of life experience: a journey in the Italian style through its culture and various traditions.
With this in mind, we developed a Collection which currently counts 8 exclusive hotels and 1 resort mainly located in period buildings in the historical centres of Europe’s major cities of art. There are five hotels in Italy, two in France and one in the heart of London, a hotel inaugurated in March 2004, marking a significant turning point in the design concept for our Collection.
Today, our great adventure is beginning afresh courtesy of the family’s younger generation, Luca Magni and Guido Polito, the Group’s CEO, who are guiding the company towards new international projects.
One of the most significant examples of the new management is the idea behind the Baglioni Hotel in London, with its innovative style that has reinvigorated the image of the brand thanks to a close attention to detail, the careful selection of materials, and a constant balance between tradition and modernity, in the search for a less formal and more subtle vision of elegance and hospitality. This new concept of contemporary luxury is aimed at an increasingly demanding public that is attentive to new trends, such as our most exclusive suite – Roman Penthouse – a 590 sqm apartment with the best panoramic view of the Eternal City.
Our next opening will be Baglioni Resort Maldives, an exclusive resort of 99 villas located on the island of Maagau.