The City of Fashion has a new concept store. Amaranto Boutique has been developed from an idea of Maddalena Grassi Polito and is an exclusive Boutique unprecedented and having no equal.
Amaranto refuses labels and snubs classifications. It’s an observatory on elegance, style and uncommon trends and a privileged showcase for the latest proposals from the world of fashion and design. The designers shown in Amaranto are new faces in the world of fashion but have already received accolades from important competitions such as “Who is on Next?” by Vogue and, any item on sale is strictly “Made in Italy” even if it is signed by an international fashion talent.
The creations for sale are an expression of true handicraft and high quality, beautifully made in exquisite fabrics and displaying fine workmanship. This moves them away from mass market rules and makes Amaranto a real jewel of exclusivity.
Amaranto is located within the Carlton Hotel Baglioni in Milan, and the incomparable Italian design of the boutique along with the presence of exclusive articles which are hard to find in the traditional retail channels, confirms the philosophy of the Baglioni Hotels Group – Luxury with an Italian touch.
The boutique, with its entrances from Via Senato and Via della Spiga, enjoys a privileged position within the main luxury shopping district in Milan, giving historical brands and emerging young designers an opportunity of unique visibility in a strategic context.