Paul Smith Flagship store, London
The Paul Smith flagship store in London’s Covent Garden is a landmark for all fans of the designer who successfully brought the verve back into men's fashion, mixing standard stripes with pastel colours and jeans with classic fabrics such as tweed.
Even in a garment such as Paul Smith's black suit, he manages to work in a hint of colour, even if it is just a simple red button.
Opened in 1979, the Floral Street store was the first ever Paul Smith boutique and is still today the most important and most representative boutique of one of the most versatile and acclaimed designers in the world.
40-44 Floral Street
WC2E 9DG - UK
Tel. +44 (0) 207 379 7133