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Experience IT, Savour IT, 

Enjoy IT.


Milan, October 2019 – A new Baglioni Hotels & Resorts brand campaign celebrates Italian style, taste and
elegance in their most authentic form.

Created by Integer, the branding agency from the acclaimed TBWA\Italia communication network, this black-and-white campaign is inspired by the great Italian film classics, presenting a selection of iconic Italian settings for convivial family living amid sophisticated, elegant spaces steeped in Baglioni tradition.

The campaign bears the hallmark of renowned photographer Paolo Zambaldi, an Italian with an international slant. His portfolio vaunts prestigious collaborations with A-list celebrities from Sophia Loren to Vincent Cassel and Monica Bellucci. With a background blending cinema and photography, Zambaldi has honed a talent for capturing and bringing out the emotion and the humanity in the faces that grace his work. And this is precisely our aim: to convey guests’ spontaneous feelings, their happiness as they delight in every nuance of their travel experience at Baglioni Hotels & Resorts.

“The goal of our new campaign marks a big step forward for the Collection – said Luca Di Persio, CMO Baglioni Hotels & Resorts – we have gone from showing the rooms to narrating the feelings and emotions of our guests, their happiness in enjoying each Baglioni Hotels & Resorts experience. A brilliant use of copy has given a fresh and authentically fashion flavour to the whole campaign.”

The claims for the campaign have been crafted to express the philosophy of “a home away from home” – where each traveller feels in their element but, more than that, where they love being spoiled and pampered, indulged in their every whim. The core message, then, is about savouring every moment of your Italian sojourn while making unforgettable memories to take away.

“Working for Baglioni Hotels & Resorts was a stimulating opportunity as well as a privilege. We tried to emphasize Italian elegance, spirit and attitude with this touch of modernity given by “IT” that speaks of Italy but which also has a digital flavor. I wish to thank Luca Di Persio and his entire team for embodying the quality and style of the Baglioni ” says Simone De Martini, CEO Of the Integer Communication Agency.”


Chief Creative Officer: Hugo Gallardo – Creative Director: Rossana Tocchi – Creative Supervisor & Copywriter: Andrea Pinca
Art Director: Anna Taschini – Client Service Director: Gianluca Cappiello – Account Director: Marcella Ierna – Account Executive: Giacomo Mocchetti
Senior Producer: Silvia Congiu – Print production: EG+ – Production company: Mia Production – Executive Producer: Vanessa Valerio
Director & Photographer: Paolo Zambaldi – DOP: Amilcare Canali – Backstage video: Luca Percivale – Backstage photos: Andrea Donadoni

For more information:

Baglioni Hotels & Resorts Press Office
Ambra Gallo, Media & External Relations Specialist
Tel. +39 02 773 33712

See the backstage photo shots