Rich with anecdotes and curiosities, the story of the birth of Baglioni Hotels is linked to the history of a journey in Italian style, through its culture and traditions. Baglioni Hotels was founded in 1974, when Roberto Polito and his wife Lisa established the Baglioni Resort Cala del Porto in Punta Ala, Tuscany, to develop a unique concept of Italian excellence and hospitality, intended as a life experience.
Baglioni Hotels since 1974
When the company was dissolved, Roberto understood that his future would move in that direction due to his great love for Hotellerie. In 1974 the Baglioni Resort of Punta Ala was born. This is where Roberto married Lisa, and where their son Guido Polito — now CEO of Baglioni Hotels — spent his childhood.
The Unforgettable Italian Touch
The Baglioni Hotels are elegant and sophisticated with an intimate, homely atmosphere. The people who work in them are passionate about every single gesture. Everything is designed to give unforgettable memories, in which the customer is the protagonist of an authentic, personal, Italian story. Over the years, the property has developed a concept of luxury that in its daily management has translated into a “tailor-made” service, making guests feel at ease, understanding their needs throughout the stay, according to their culture of origin and their desires or aspirations.
The Collection now counts three exclusive hotels: in the heart of Italy’s finest art cities Baglioni Hotel Luna in Venice, Palazzo Firenze in Florence, Baglioni Hotel Regina in Rome.
2019 marked the launch of the Baglioni Resorts, with the opening of Baglioni Maldives Luxury All-inclusive on the pristine isle of Maagau. 2021 saw the inauguration of Baglioni Resort Sardinia on beautiful Lu Impostu beach and 2022 the rebranding of the Masseria Muzza, a magical historic property deep in the Salento countryside, just a few minutes from Otranto.
The latest gem of the Collection is Casa Baglioni Milan, in the artistic district of Brera, opened on 1st February 2023. Baglioni Hotels & Resorts is looking to expand its horizons. “Our goal”, says Mr. Polito, “is to develop our Brand on an international scale, continuing to serve as ambassadors of the finest Italian hospitality.”
Partnership With Palace Resorts
In November 2022, Baglioni Hotels & Resorts entered a financial partnership with the Powerhouse Luxury Resort brand, Palace Resorts. The agreement allows us to further develop in the US market, which represents 70% of Palace Resorts business, as well as the company’s 75,000+ Palace Elite Vacation Club Members, who rate the Maldives and Italy among their top dream destinations.
“I am honored that the Chapur family has recognized Baglioni Hotels & Resorts as the primary luxury European brand, and identified the potential that we still have for further developments in Italy and other key international destinations,” said Guido Polito, CEO since 2011.