Milan, September 2019 – A new Baglioni Hotels & Resorts brand campaign celebrates Italian style, taste and elegance in their most authentic form.

Created by Integer, the branding agency from the acclaimed TBWA\Italia communication network, this black-and-white campaign is inspired by the great Italian film classics, presenting a selection of iconic Italian settings for convivial family living amid sophisticated, elegant spaces steeped in Baglioni tradition.

The campaign bears the hallmark of renowned photographer Paolo Zambaldi, an Italian with an international slant. His portfolio vaunts prestigious collaborations with A-list celebrities from Sophia Loren to Vincent Cassel and Monica Bellucci. With a background blending cinema and photography, Zambaldi has honed a talent for capturing and bringing out the emotion and the humanity in the faces that grace his work. And this is precisely our aim: to convey guests’ spontaneous feelings, their happiness as they delight in every nuance of their travel experience at Baglioni Hotels & Resorts.

The claims for the campaign have been crafted to express the philosophy of “a home away from home” – where each traveller feels in their element but, more than that, where they love being spoiled and pampered, indulged in their every whim. The core message, then, is about savouring every moment of your Italian sojourn while making unforgettable memories to take away.


Chief Creative Officer: Hugo Gallardo
Creative Director: Rossana Tocchi
Creative Supervisor & Copywriter: Andrea Pinca
Art Director: Anna Taschini
Client Service Director: Gianluca Cappiello
Account Director: Marcella Ierna
Account Executive: Giacomo Mocchetti
Senior Producer: Silvia Congiu
Print production: EG+
Production company: Mia Production
Executive Producer: Vanessa Valerio
Director & Photographer: Paolo Zambaldi
DOP: Amilcare Canali
Backstage video: Luca Percivale
Backstage photos: Andrea Donadoni


For more information:

Baglioni Hotels & Resorts Press Office
Ambra Gallo, Media & External Relations Specialist
Tel. +39 02 773 33712