Privacy policy

This Policy describes the way in which the website is managed as regards the processing of the personal data of the users who view it. This information is provided pursuant to Art. 13 of Legislative Decree 196/2003 – Protection of Personal Data Code for those interacting with the web services of Baglioni Hotels S.p.A. that can be accessed electronically at the following address:

which corresponds to the home page of the Baglioni Hotels S.p.A. official website.

The information applies solely to the Baglioni Hotels S.p.A. website and does not apply to other websites that may be visited by the user via external links. After visiting this website, data relating to identified and/or identifiable people may be processed.

Owner of data processing

The owner of the processing of data is Baglioni Hotels S.p.A, Milan, Via Pontaccio, 10.
The party responsible for processing data is Casaleggio Associati s.r.l., based in Milan, Via G.Morone 6, 20121 Milan, Italy.
The company Casaleggio Associati has been appointed as the party responsible for processing data pursuant to Art. 29 of the Personal Data Protection Code, given that it is tasked with the website’s technological maintenance.

Place of processing of data

The processing of data connected to this website’s web services takes place at the above-mentioned headquarters or at the headquarters of contractors to whom these activities are outsourced; they are dealt with by both company staff and by external staff appointed as responsible and/or tasked for data processing.

Type of data processed

Browsing data
IT systems and software procedures underpinning the operation of this website acquire some personal data during their normal operations; the forwarding of such data is implicit in the use of internet communication protocols.
This is not information gathered in order to associate it with identified parties, but because of its very nature, it may make it possible to identify users via processing and association with data held by third parties.

This category of data includes the IP addresses or domain names of the computers used by users connecting to the website, the addresses in the URI (Uniform Resource Identifier) notes of the requested resources, the time of the request, the manner used to submit the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response given by the server (success, error etc.) and other parameters relating to the operating system and the user’s IT environment.

These data may be used for the sole purpose of acquiring anonymous statistical information on the use of the website and to check its proper functioning. The data may be used to establish liability in the event of possible IT crimes against the website.

Data supplied voluntarily by users.
The optional, explicit and voluntarily forwarding of emails to the addresses mentioned on this website entails the subsequent acquisition of the sender’s email address, which is necessary to respond to requests, as well as other personal data included in the email.

Specific summary information notes are available as required and can be viewed on the website pages dedicated to specific services on request.
The personal data of users who send online booking requests are only used to perform the requested booking.

The above-mentioned data are not stored on the server of the Provider that hosts the website, but are sent to external companies to which these activities are outsourced and which will process them only for the purposes of the required service, pursuant to privacy laws.

No data stemming from the web service are forwarded or disseminated.
All the information input voluntarily by users upon their registration can be modified by accessing their own Baglioni Hotels profile.

Optionality of data provision
Aside from that specified for browsing data, users are free to supply their personal data in the application forms used to access the various services.
Failure to provide such data may result in the impossibility of obtaining the requested service

Use of cookies (read complete information note)

When you visit our website for the first time, a “cookie” is installed on your computer, with an ID number attached to it. A cookie is a tool commonly used to track user preferences, with the aim of improving visits to the website. Cookies allow us to provide a user with a customised experience.
Our cookies do not include any personal identification information.

If you do not wish to accept cookies, you can block them by modifying the settings on your internet browser.

For more assistance on matters relating to cookies, we recommend that you visit the website

Data processing methods
Personal data are processed with automated tools for the time that is strictly necessary to achieve the goals for which they have been collected.
Specific security measures are observed for preventing data loss, illegal or incorrect use and unauthorised access.

Rights of affected parties
Owners of personal data have the right at any time to obtain confirmation about the existence or not of these data, to know their content and origin, verify their accuracy, request additions, amendments or updates to them, or corrections (Art. 7 of Legislative Decree 196/2003).
Pursuant to the same article, they also have the right to request their deletion, that they be made anonymous or that data processed in violation of the law be blocked, as well as to oppose for legitimate reasons to them being forwarded.

For all the requests relating to Art.7 of Legislative Decree 196/2003, or if you wish to delete your account, please send an email to

Latest update: 03-08-2015