Rich with anecdotes and curiosities, the story of the birth of Baglioni Hotels is linked to the history of a journey in Italian style, through its culture and traditions. Baglioni Hotels was founded in 1974, when Roberto Polito and his wife Lisa established the Baglioni Resort Cala del Porto in Punta Ala, Tuscany, to develop a unique concept of Italian excellence and hospitality, intended as a life experience.
Roberto Polito, founder and president of the company, was sent to the Tuscan coast in the ‘70s to develop the project of a large resort on behalf of a Swiss company. It was love at first sight for that still unknown part of the Tyrrhenian Sea. Together with Carlo Ponti, film producer and husband of Sophia Loren, they decided to purchase the Pineta di Roccamare area near Castiglioncello.
Baglioni Hotels since 1974
When the company was dissolved, Roberto understood that his future would move in that direction due to his great love for Hotellerie. In 1974 the Baglioni Resort of Punta Ala was born. This is where Roberto married Lisa, and where their son Guido — now CEO of Baglioni Hotels — spent his childhood.
The unforgettable italian touch
The Baglioni Hotels are elegant and sophisticated with an intimate, homely atmosphere. The people who work in them are passionate about every single gesture. Everything is designed to give unforgettable memories, in which the customer is the protagonist of an authentic, personal, Italian story. Over the years, the property has developed a concept of luxury that in its daily management has translated into a “tailor-made” service, making guests feel at ease, understanding their needs throughout the stay, according on to their culture of origin and their desires or aspirations.
The Collection now numbers 4 exclusive hotels – 3 in the heart of Italy’s finest art cities (Florence, Venice and Rome) and one in the elegant centre of London’s Kensington district – plus 3 resorts, namely in Punta Ala, Tuscany, in the Maldives on the isle of Maagau, and in Sardinia with the brand-new Baglioni Resort Sardinia, opened on 1 June 2021 just north of San Teodoro on beautiful Lu Impostu beach. This year the Collection has been enriched thanks to the opening in May 2022 of the Baglioni Masseria Muzza, a magical historic property deep in the Salento countryside amid the beautiful Adriatic beaches, just a few minutes from Otranto, and Casa Baglioni, in the heart of Brera district in Milan, in late 2022.
