The Unforgettable Italian Touch meets the Italian Art of Living.

Milan, February 2017 – Italianness and local character. Uniqueness and excellence. Tradition, innovation and experience. These are the values that Baglioni Hotels has championed for over 40 years. And it continually seeks them in its partners – like Ferrari Trento, the winemaker from Trento founded by Giulio Ferrari in 1902 that has now become the official toast of all the Group’s residences.

Ferrari Trento has won numerous awards for its contribution to the success of Italian wine, in particular, for its role in placing Italian bubbly centre stage in the international arena, achieving unparalleled prestige and exclusivity in this sector.

To extol the Italian excellence of which they are proud ambassadors, Baglioni Hotels and Ferrari Trento are linking up to offer sophisticated experiences that celebrate fine Italian style.

Every evening, it will be Ferrari Time – Aperitivo Italiano at just after 7: to be exact, at 19:02, to reflect the year when the winemaker was founded. Baglioni Hotels guests in Milan, Venice, Florence, Punta Ala, Rome and London can enjoy Aperitivo Italiano, a format premiered at Expo Milano 2015 that embodies one of Italian culture’s most cherished traits: the pleasure of good company. The Trentodoc Ferrari Maximum Brut, Maximum Rosé and Ferrari Perlé combine to perfection with superlative Italian products savoured the world over, from Parma ham and Valtellina bresaola to Cerignola olives and buffalo mozzarella from Campania. And there will be no shortage of local delicacies, courtesy of the Baglioni Hotels chefs. At Rome’s Brunello Restaurant, Chef Luciano Sarzi Sartori serves “Cod croquettes in a cornflake crumb coating with a battuto of minced Gaeta olives”, “Crispy cannolo with Parma ham mousse and nibbed hazelnuts” and “Focaccina with fine seasoned pork lard and caramelised red Tropea onion”. At Venice’s Canova RestaurantChef Alberto Rossetti counters with “Alpine ricotta mousse with Ligurian olives”, “Polenta cake with marinated eye of silverside and Grana Padano cheese” and “Cream of 30-month Parmesan with black truffle”. And the Italian touch is simply essential in London, too, with Chef Rossetti’s much admired Arancini.

19:02 Ferrari Time – Aperitivo Italiano is also coming to the Maldives, where Baglioni Hotels will be opening the Baglioni Resort in October 2017. This paradise with Italian grace nestles on Maagau, a little island of resplendent natural beauty in Dhaalu atoll, a 40-minute seaplane ride from the capital, Malé.

In addition to the aperitivo, another feature of Baglioni Hotels’ exclusive partnership with Ferrari Trento will be the joint Signature Experiences. Guests will discover Italy at its finest, on a voyage among the style, culture and flavours of the much loved and much envied Bel Paese.

Guido Polito and Matteo Lunelli, Managing Directors of the two companies since 2011, commented: “We are delighted to join forces and to contribute to promoting Italy’s culture and products. Our unrivalled locations and fine-quality products are and always will be our hallmarks, the keys to offering unforgettable experiences and achieving great things”.

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For more information:

BAGLIONI HOTELS Press Office | Tel. +39 02 773 33712
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