May 26, 2021 [Milan] – Gismondi 1754 Group (AIM ticker: GIS), the historic brand from Genoa, which has produced high-end jewelry for seven generations, announces a new framework agreement (signed May 24, 2021) with the Baglioni Hotels & Resorts, the only Italian luxury hospitality brand operating prestigious hotels and resorts in historic buildings in the leading art cities in Italy and Europe and other exclusive destinations around the globe.

Gismondi 1754 To Become Baglioni Brand’s In-House Jeweler

In this partnership, as previewed in the management report from financial statements dated 12/31/2020, Gismondi 1754 will be the in-house jeweler at all Baglioni Hotels & Resorts locations. The first Gismondi 1754 store opens on June 1 at the Baglioni Resort Sardinia in San Teodoro near the splendid Lu Impostu beach.

In January 2022, a second store will open at Baglioni Hotel Regina on Rome’s prestigious Via Veneto, followed by a presence at the other Baglioni Collection locations, including Baglioni Hotel Luna Venice, Baglioni Maldives Luxury All-inclusive, and Palazzo Firenze Florence in Florence. There will be a total of 8 outlets worldwide.

The brand’s collections will also appear at future Baglioni hotels and resorts opening in Milan, New York, and Paris, in line with the Group’s vigorous development plan.

Additional Projects With The Two Brands

There will also be several co-branding projects. Each Baglioni property will host several exclusive jewels, which will only be available at those locations. The home pages of the Baglioni Hotels & Resorts and Gismondi 1754 corporate websites will feature links to each other’s websites, with accompanying content outlining the agreement reached.

Massimo Gismondi, Gismondi 1754 CEO, commented: “I saw immediately that the Polito family and I had values in common. Like me, they are eager to share a familiar and unmistakably Italian touch with their clients. I have found them to have a vision of beauty and customer care that is very similar to my own.

I am confident that this partnership, besides providing us with a presence in many prestigious locations, will enable our respective companies to join in affirming the great value of being Italian, through our masterly craftsmanship, hospitality and taste.

I have always seen a holiday, like a jewel, as the fulfillment of a long-cherished dream. Which is why, together with Baglioni Hotels, we intend to work tirelessly to offer unforgettable experiences and a unique lifestyle, tailored down to the finest details with passion, precision and joy – as with the making of a jewel.”

Guido Polito, Baglioni Hotels & Resorts CEO, said: “I am very proud of our agreement with Gismondi 1754, an enduringly superlative exponent of the luxury-jewelry world. We are delighted to host their exclusive, timeless creations in our hotels and resorts. Our partnership with the Gismondi family is based on shared values like Made in Italy creativity, an understated and personalized concept of luxury, and a constant quest for excellence in our respective worlds. We both want to offer our clients unique moments and a made-to-measure service carefully crafted in every detail.”

A Historic Partnership

This partnership dates back several years to when Roberto Polito, founder of Baglioni Hotels & Resorts, and Massimo Gismondi, CEO of Gismondi 1754, met in Monte Carlo. A shared mission and business vision forged a bond that was strengthened in a later meeting with Roberto’s son, Guido, the current Baglioni Hotels & Resorts CEO.

Both families base their business on family values. They believe in taking a sincere interest in their clients’ lives and stories, people they see as friends. This enables them to discover and get to know the dreams and needs of those they serve.

For Massimo Gismondi and Guido Polito, planning a holiday or designing a jewel means starting from their clients’ dreams and creating something that fulfills them. Something with the dazzling touch of the tailor-made and vivid Italian imprint. Something with an exquisite attention to detail, from the design through to the final presentation, for a unique and unforgettable creation.

CONTACT INFORMATION

BH&R PRESS OFFICE
Baglioni Hotels & Resorts 
Ms. Cristina Massironi, Marketing Director 
email: cmassironi@thepalacecompany.com
Ph: +39 02 7733 3710