May 7, 2024

(FLORENCE, Italy) Baglioni Hotels & Resorts is thrilled to unveil the new identity of Relais Santa Croce, which now becomes Palazzo Firenze by Baglioni Hotels & Resorts. This transformation brings a fresh, vibrant energy to the hotel, while maintaining the same authentic Italian hospitality, fine dining experiences, and high-touch service from dedicated staff. To mark this exciting chapter, the luxury urban hotel is introducing new musical events, menu items, and aperitivos.

New Offerings At Palazzo Firenze

As part of the rebranding celebration, Palazzo Firenze is proud to present a new concert series. Adorned with Renaissance artwork and ornate frescoes, the property’s Music Room provides a majestic backdrop for each of these presentations. Additionally, each concert will be complemented with an aperitivo for the attendees. Exact dates and details about each performance will be announced shortly.

A new aperitivo menu offering savory fare made with fresh, local ingredients will be launched to commemorate the occasion. Guests can sip and sample these new delicacies during check-in.

About Palazzo Firenze

Built in the 1700s, and nestled in the historic Santa Croce district, this former noble mansion offers sumptuous rooms and suites, with lavish period furnishings and decor, marble bathrooms, and every modern comfort. Guests can dine on classic Tuscan cuisine with a contemporary twist at Guelfi and Ghibellini Restaurant and also choose from curated experiences, including food & wine tours, artisan workshop tours, hot air balloon or helicopter rides, cooking classes, shopping, exploring extraordinary places in the cradle of the Renaissance, and even book gourmet experiences by Enoteca Pinchiorri, one of only a handful of 3 Michelin-starred restaurants in Italy.

About Baglioni Hotels & Resorts

Baglioni Hotels & Resorts is one of four brands that make up The Palace Company, a global leader in luxury hospitality. The Palace Company also operates all-inclusive resorts in Mexico and Jamaica, under the brands Palace Resorts, Moon Palace Resorts, and the adults-only, AAA Five-Diamond Le Blanc Hotels & Resorts.

The Baglioni Collection includes five City Hotels and three Resorts in Italy, the UK, and the Maldives, providing unforgettable experiences with signature Italian style. The company was founded in 1974, when Roberto & Lisa Polito established a resort in Punta Ala, Tuscany. Eventually, the company grew to include multiple boutique hotels and luxury resorts in Rome, Florence, Milan, Venice, Puglia, Sardinia, and the Maldives.